A blog can be a useful marketing tool to generate traffic to your corporate or personal website, provided that search engines can find the blogs.
In the last few months, I’ve been looking at best practices in blogging – and SEO optimisation is an essential part of that. So, I thought I’d write down some of the things I’ve been learning – and in the form of a checklist for when you think your blog is ready to go and needing to be optimised.
The 10 basics of blogging SEO
On-Page SEO means more now than ever since the new Google update: Panda. No longer are backlinks and simply pinging or sending out an RSS feed the key to getting Google PageRank, Alexa Rankings or MozRank, You now NEED On-Page SEO.
- Your keyword should be repeated three to five times within body copy. Don’t over-do it, or the page may get downgraded as spam.
- The keyword should appear in your first paragraph and the last sentence of the page.
- Optimize your content to make sure that it has a nice keyword density of 3-5% in your article with relevant LSI (Latent Semantic Indexing).
2. Meta Description
Ensure your meta description tag correctly contains your keyword and a summary of your blog. This is essential because it is the marketing copy for your page.
3. Title/ URLs
- Your keyword must appear in the title.
- The title copy should be unique, include the target keyword, and must be 70 characters or less.
- Your keyword should also be included in the URL.
4. H1, H2, H3 Tags
Spread H1, H2, H3 tags in your article.
5. Alt Tags
Include images with an alt tag that has your keyword in it.
Include relevant images that help to illustrate your keyword.
7. Internal and External Links
A few internal links (to other pages on your website) are great, especially if they tie in with relevant topics. Internal links also help search engine bots navigate and categorize your website.
8. Quality Content
- Ensure your content is high-quality, relevant, fresh and at least 500 words in length.
- Content and resources on the page are so good that visitors will want to share your link with others and post your link elsewhere.
- No misspellings or poor grammar. Yes, the search engines downgrade your page rank for either of these.
Micro-blogging (promoting content) to your social media sites such as Facebook, Twitter, LinkedIn & Google+ can help your blog create connections with potential and current customers. So why not promote your blog content on theses sites for even more web exposure? Free programs like Hootsuite can make it easy to post links to your latest blog content on all of your social channels with just a few clicks! Also, if your post is interesting and gets shared by other users, you will gain a real natural backlink. This will then give your page an SEO boost.
10. Use SEO plugins
There are lots of WordPress plugins out there that you can install to get some help with your SEO. One of the best ones to start with is the Yoast SEO, which does so many great things for you and it’s what we currently use here at RMS!
By following these simple SEO tips, you can encourage higher rankings in SERPS, increased web traffic, and higher customer conversion rates.