Marketo has announced its first release for the year 2017. A new season release is on its way . For last seasons’ commentary, click here.
The back end of 2016 was rather busy, so I didn’t get a chance to officially welcome four new members of the RMS team. (more…)
Facebook advertising is one of the most powerful forms of Web marketing.
Chances are, you don’t. Many Salesforce OPPs are just a wish-list of what the salesperson hopes will close. (more…)
I absolutely LOVE the John Lewis Christmas Ads. They’re just fabulous – and a real tradition that I love. You can see the past ones below. But t(more…)
These are the disciplines of marketing to which Marketo is most often applied.
Very few organisations use all of these . So don’t stress if you(more…)
This blog is inspired by several organisations I’ve been talking to of recent late – on both the Salesforce and Marketo side.
There’s one speci(more…)
Yesterday I attended an industry-focused Marketo Users Group – and I took a few notes. The theme of the event was:
The importance of the marketing function has never been more profound.
The importance of marketing automation and marketing data hubs has never(more…)
Marketo’s launched its new Email Editor 2.0 recently. Yay !
We run a lot of marketing campaigns which send emails to our clients’ bought lists, your customers and your prospects. Most of those, it would ap(more…)
I’ve often considered the Marketo <> Salesforce sync as one of the most solid, robust, predictable, well-architected synchronisations available be(more…)