Call me an old Christmas softie if you like … or just a really biased ex-employee … but I absolutely LOVE the John Lewis Christmas Ads. They’re just fabulous – and becoming a real tradition the likes of which I hope continue for many years to come.
The tangible benefits of these ads are often hard to measure – but just a glimpse at the Youtube views is a good start. And they’re up. A long way up – in fact 2015 has already received half of the previous years tally – and its not even December yet.
I absolutely love #ManOnTheMoon. For two reasons:
- It’s amazingly emotive – everyone’s journey is different, but in my case, whilst I watch memories of being a kid, home, family and love come through. This AD touches parts of my emotions like nothing has for twelve months.
- And like all great communications – it’s wonderfully simple and beautifully exaggerated. We marketers so often get our course ‘diverted’ by risk-averse business heads. Many organisations would have balked at this AD: “well that’s just not true – we cant deliver a present to the moon, can we?“
2015 – #ManOnTheMoon
2014 – #MontyThePenguin
2013 – The Bear & The Hare