Digital Marketing, Marketo & Salesforce Part 3 of 4) Measure the ROI of your Online Advertising

Digital Marketing, Marketo & Salesforce Part 3 of 4) Measure the ROI of your Online Advertising


hosted-by-rmsInterested in knowing who the people are that converted after clicking one of your online advertisements?

See how others make the most out of their Marketo investment.
This presentation was part of an on-line forum from June 2015 which included 4X REAL-LIFE, LIVE DEMOS inside of Salesforce and Marketo.

Interested in knowing who the people are that converted after clicking one of your online advertisements?
No online advertising provider, especially Google, will give you this information – but when we’re adding Marketo into the mix we can!
In this session for our Marketo User Showcase Hour webinar we looked at a Marketo program we set-up for CALUMO with a single goal in mind: measuring the exact ROI of the online advertising campaigns by identifying who converted. We showed how we’re measuring the opportunities of those leads and the ROI reporting for this campaign.

EXACT ROI ON YOUR ONLINE ADVERTISING

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