JLP Christmas Ad 2018 — I’m still crying !

JLP Christmas Ad 2018 — I’m still crying !


The John Lewis Christmas Ads are just fabulous. They’re a real tradition that I just adore.  You can see the past ones below. But they just announced 2018 and I love it !

I really love “The Boy and The Piano” for lots of reasons:

  1. It’s amazingly emotive. I’ve been the parent giving the gift. We’ve all been the kid running down the stairs on Christmas Day. This TVC touches parts of my emotions like nothing else has for twelve months.
  2. I have a less than sneaky liking of Elton John …
  3. And like all great comms – it’s wonderfully simple, and beautifully edited and just a gorgeous message “some gifts are more than a gift” … wonderful

Thank again John Lewis!.
2018 – The Boy and The Piano #EltonJohnLewis

2017 – #MozTheMonster

2016 – #BusterTheBoxer

2015 – #ManOnTheMoon 

2014 – #MontyThePenguin

2013 – The Bear & The Hare

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