RMS [Marketo] Newsflash: LinkedIn makes changes to Social Form Fills policy

RMS [Marketo] Newsflash: LinkedIn makes changes to Social Form Fills policy


Looks like LinkedIn has changed the rules somewhat on it’s rules for allowing folks to “Social Form Fill via LinkedIn”.

This will effect all Marketing Automation tools – not just MKTO – since this is due to a change in the LinkedIn API. The change comes into effect 28th April 2016 – so you don’t have long.

It’s not clear what will happen post-28th April if the button is still there – but it’d be kinda awful experience for your clients if it breaks – so get to it folks. More information can be found here.

This will be a good test of your Internal Forms Policy, since you’ll need to review *all* of the forms in Marketo.  Now, hopefully you haven’t been a lazy Marketo-er and created one form PER campaign/LP [have you ? … you know who you are 🙂 ].

If you need help with a sensible strategy for maintaining forms , feel free to get in touch.

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