Top 5 reasons to NOT start a MarTech project

Top 5 reasons to NOT start a MarTech project


This blog is inspired by several organisations I’ve been talking to of recent late – on both the Salesforce and Marketo side.

There’s one specific organisation who I’ve presented to twice – in an attempt to ‘convince’ them that they should be using Marketing Automation.

  1. We’re not ready – we have an ERP project to commission first
  2. We’re not ready – we don’t have enough content
  3. We’re not ready – we can’t see the ROI.
  4. We’re not ready – our personnel aren’t good enough
  5. We’re not ready – I can’t see a path for my first/next steps

Let’s take them one by one:

We’re not ready for Marketing Automation – we have an ERP project to commission first

If I had a penny for every time I’ve heard this … well, perhaps I wouldn’t have enough for a coffee yet, not at Sydney prices, but I hope I’ve made my point.  There’s really no reason to delay these things – Marketo works just as well standalone as anything I’ve ever seen [for some clients they integrate with NOTHING initially], and it begins its job Day One very well.

I have one piece of advice: 

Avoid the procrastination .. don’t delay .. get the pilot in and just start.  I have NEVER, EVER heard anyone say “Wow – I’m so glad we delayed that project” .

We’ve integrated Marketo with SFDC, MSFT Dynamics, SAP, Xero, MYOB and many/many/many home-grown solutions.  The gluing of these systems is not the hard part – the initial inertia to get going is.

My guess is that we could implement Marketo & begin the “marketing effort, events and building up of a ‘priority’ waiting list (and all customer lifecycle contact) via Salesforce/marketo” before you even get close to finishing the ERP procurement effort!

In my opinion – there;s really no reason to delay these things – Marketo works just as well standalone as anything I’ve ever seen [for some clients they integrate with NOTHING initially], and it begins its job Day One very well.

We’re not ready – we don’t have enough content

Then build the content – and it’s not hard. RMS has got a workshop for that – and w absolutely KNOW you have the content – you just dont know where to look for it to unlock it !

We’re not ready – we can’t see the ROI.

We have a suite of tools that can help !

We’re not ready – our personnel aren’t good enough

RMS has a workshop plan – which will train your people to be the gurus.

We’re not ready – I can’t see a path for my first/next steps

RMS has a plan and an engagement model which sees you from adoption to close.

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