The John Lewis Christmas Ads are just fabulous. They’re a real tradition that I just adore. You can see the past ones below. But they just announced 2018 and I love it !
I really love “The Boy and The Piano” for lots of reasons:
- It’s amazingly emotive. I’ve been the parent giving the gift. We’ve all been the kid running down the stairs on Christmas Day. This TVC touches parts of my emotions like nothing else has for twelve months.
- I have a less than sneaky liking of Elton John …
- And like all great comms – it’s wonderfully simple, and beautifully edited and just a gorgeous message “some gifts are more than a gift” … wonderful
Thank again John Lewis!.
2018 – The Boy and The Piano #EltonJohnLewis
2017 – #MozTheMonster
2016 – #BusterTheBoxer
2015 – #ManOnTheMoon
2014 – #MontyThePenguin
2013 – The Bear & The Hare