I was asked the above question by a client the other day.
Yes, there’s the tangible reasons:
- lead generation
- increased traffic to web
- better visibility
- relevance in an SEO sense
- credibility in topic/area of expertise
But it got me to thinking there a lot of other reasons [intangibles] too. Here’s some of them:
- Education of staff [its amazing how much better acquainted with a topic that you’re blogging about when you are asked to do so – see this as an opportunity to get staff trained up/opinionated etc.]
- Better collaboration of strategy. The process we have put in place forces colleagues to work as a social media team – with one main person leading and others re-tweeting that message to their followers; then change places [much like a 4-man indoor cycle team] it leads to better communication and better conversations and better strategy.
- This tends also to lead to far better morale – which leads to higher staff retention.
Got any others ?