I am at my most comfortable when in IT .. talking to IT people about IT. Even as a marketer, I have spent more than half my life around programmers, product specialists and visionaries.
So when it comes to explaining to a bunch of CEO’s of Utilities [water, gas and electricity] companies where social media fits in, I felt a little out of water.
I played the usual video http://www.youtube.com/watch?v=3SuNx0UrnEo on Social Media – that got a few of them nodding [nodding I hope – not nodding off].
Then I asked them to stand up – asking them to sit only if they anwered my next questions in the negative. Rememeber these are CEOs of Utilities companies. Mostly male, mostly 50+. “How many of you have LinkedIn?“. All 30x remained standing. “How many used Facebook in the last week? ” Lost only three ..! “How many of you tweet?” Lost only nine more. Amazed, I reverted to “Are you on foursquare? “ .. by now they’re all seated.
So — it seems Social Media isnt just for us geek folk …