NEWS OVERNIGHT: Major Australian Retailer receives $1,000,000 fine for spamming.
I suspect this was a simple oversight – but come on, guys – this is 2020! And it’s not like we haven’t been talking about it for decades. Indeed, the team at Bluprint reminded me that I’d written this blog seven years ago: https://blog.resolutionmarketing.com.au/blog/spamming-and-getting-fined/
So – to the list we can now add Woolworths to the list – behind airline (Tiger), telco (Optus), retailer (Cellarmasters) and countless others who are not reported in the media.
So – why havent we learned anything since 2013? Well, I have a suspicion that this is all because a) marketers are busy and there’s an expectation amongst us “such data cleanliness is just handled by my platform, no?” b) data management is seen more as an IT problem – not a marketing/operational one and c) the threat of being fined is only seen as a problem for the bigger companies.
Well, we need to wake up. It’s not just about the legals/fine, it’s the damage to your brand reputation too.
SO – COME ON MARKETERS – WAKE UP !
If you want to stay out of jail drop me a line.